William Tell Overture for Honda Civic drivers

Tagged:  

Honda made an ad campaign where they paved speed strips into a road such that the driver will hear the William Tell Overture while driving a Honda Civic at 35 MPH.

Advertising Age has an article that has a video clip of a Honda driving over the road, comparing it to a 3.5” floppy disk drive playing the Star Wars Imperial March and a series of old computer equipment playing a Radiohead cover.

Honda Civic William Tell Overture and Star Wars Imperial March on a floppy disk

An alternate clip with better pitch: